Ciao! — Brand & Visual Designer · Based in Italy
Ezio Falconi A Brand & Visual Designer
I connect strategy, identity and design systems to keep brands coherent — from the idea to every touchpoint.
Long story short
I don't just make brands look good — I build the systems that keep them coherent at scale.
I graduated in visual communication in 2013 and co-founded a design studio, Zero3Studio, which I ran for five years. I then joined the Shoe® (until 2020) and P448® families, where I've grown into leading the brand's visual identity.
Today I own brand identity, product photography and digital assets, and steer creative production across marketing, e-commerce and international markets. More recently I built an AI-assisted asset management system to keep a global brand consistent at scale.
Along the way I've worked, among others, with Technogym and Benetton Group.
What I do
From strategy to system — and everything that keeps it consistent.
Brand Identity
Owning and evolving a brand's visual system — the guardrails that make it recognizable everywhere.
Creative Strategy
Turning positioning into a clear, ownable visual voice, then activating it across touchpoints.
Art Direction
Campaigns, lookbooks, product and editorial — shaping how the brand is seen and felt.
Visual Systems & Design Ops
Guidelines, asset libraries and workflows that let a lean team stay consistent at volume.
Digital & E-commerce
Web, marketplace and product visuals — from Shopify and NuOrder to the full digital shelf.
AI-Assisted Workflows
Building AI-driven asset management and process design to make creative production faster and smarter.
Experience
Stay in touch
Let's build something
worth being consistent about.
hello@eziofalconi.it
Whether you're building a brand from scratch, rethinking an existing one, or looking for someone to lead the visual side of things — this is the right place.
Currently Senior Graphic Design Manager at P448® · open to conversations around brand & creative.